Selected client work
Building a luxury brand

Building the digital launch for a fashion moment on draft night.
For Waraire Boswell's collaboration with American Express and the NBA, branded.digital designed and built the launch experience supporting the Thompson twins' custom draft-night tailoring and the limited Association Bomber release.
- Client
- Waraire Boswell
- Collaboration
- American Express × NBA
- Scope
- Website design · Development · Launch commerce View case study
Selected motion
Content built to move.
Campaign and product storytelling shaped for digital channels, from concept through execution.
Seven-year digital partnership · Website · Content · Motion
View case studyDigital experience & content partner · Website · Stills · Motion
View case studyThe intersection is the advantage
Most agencies solve one piece.
We connect the whole business.
Brand is not separate from performance. Creative is not separate from commerce. Technology is not the strategy.
branded.digital aligns how a brand is positioned, experienced, marketed and grown.
Leadership & advisory experience
Built inside the business.
Continued beyond it.
Operating leadership that evolved into consulting relationships—and consulting work that grew into executive responsibility.

Scaling luxury ecommerce through acquisition and beyond.
61% YoY ecommerce growth · 400%+ increase in time on site
Positioning a complex platform for global growth.
Positioning · GTM · Product · Global commerce
Additional brand experience
Experience across
categories.
A curated selection of leadership, advisory, direct and agency experience beyond the featured work above.
Capabilities
Five disciplines.
One connected system.
Engage us for a focused challenge or to connect the full brand and growth engine.
Strategy
We define where the brand should go, why it should matter and how the business can get there.
Positioning · Consumer insight · Growth strategy · Go-to-marketDesign
We translate strategy into brand identities and digital experiences that are distinct, desirable and commercially effective.
Identity · Art direction · UX/UI · Digital experienceTechnology
We shape the platforms, systems and partner ecosystem required to create a scalable operating engine.
Shopify · CRM · Analytics · Platform strategyContent
We create campaigns and visual stories that express the brand, hold attention and move customers to act.
Creative direction · Campaigns · Photography · MotionCommerce
We connect acquisition, conversion and retention to turn brand demand into sustainable commercial growth.
Ecommerce · Performance · Lifecycle · Customer experienceHow we work
Senior by design.
Built around the work.
branded.digital brings together experienced strategists, creatives, technologists and operators around the needs of each engagement.
Connected thinking
Brand, marketing, experience and commerce are developed as one system.
Right-sized teams
Specialists are brought in according to the challenge—not retained to support unnecessary overhead.
Strategy through execution
We move beyond recommendations to help build, launch and grow the work.
Have a challenge worth solving?
Let's build what's next.
Tell us where the business is, where you want it to go and what is getting in the way.